Speaking to the masses
It doesn't matter what you say, somebody always will be unhappy.
And President Glidden, in giving the State of the University address, is not immune to this law of public speaking. He did a good job of presenting important issues to an audience of mostly faculty members and alumni, but he needs to attempt to direct the speech to impact students.
The purpose of the event traditionally has been to assure employees and donors visiting for Homecoming that their time and money are going to a good cause. But students need to be reassured about their education as well.
There are simple steps the university can take to promote the interest and inclusion of students. First, the address should be more prominently advertised and promoted; many students do not even know it exists. It also could be televised on ACTV-7 to attract a more extensive audience. Even better, the address could include a question-and-answer session to discuss specific concerns.
If this interactive input is not possible, the university should attempt to get more input from students before the speech. Surveys or meetings with organizations could generate ideas about the purpose and focus of the address.
The first goal of the address should be to explain achievements and goals in a way that is meaningful to students. For example, the student affairs department is being reevaluated, but students don't know how this affects them. We want the answer to three hows: How are we doing? How are we going to continue to improve? How are students affected?
Glidden somewhat answered the first two questions, but he left out the crucial last question, which would give the address meaning for the students.