A colorful Hallmark card features a saying in Swahili, the official language of Kwanzaa. One message reads "Kwanzaa yenu iwe ha heri," translated in English as "Kwanzaa happiness to all of you."

Just like religious holidays such as Christmas and Easter, Kwanzaa is now more accessible to the public through greeting cards commemorating the week-long celebration.

Kwanzaa is a seven-day cultural holiday celebrating African-American heritage from December 26 to January 1. Ohio University is celebrating the holiday this week because students won't be on campus during the actual holiday celebration.

Jeff Wray, an instructor in African American Studies, said the selling of Kwanzaa gifts is two-sided.

"Its good because in a way it helps make Kwanzaa a more recognized and valid holiday in America," Wray said. "It's bad because Kwanzaa is a spiritual holiday and its a shame to see it become commercialized."

The only store selling Kwanzaa cards Uptown is Debi's Hallmark Shop at 16 Court St. To furnish students' need, the store has put out its selection of Kwanzaa cards this week and will keep them out until the holiday in December. Assistant manager Trinda Wilson said their eight differently designed Kwanzaa cards are packaged together for sale.

According to their press release, Hallmark has been selling Kwanzaa cards nationwide since 1992; however, the company does not have sole rights to sell Kwanzaa goods. This year, the store is expanding its selection with 12 new card designs. Hallmark Kwanzaa cards feature messages that reflect the meaning and essence of the holiday.

For example, one card reads, "As you join with your family and friends in the Karamu feast, may the heritage and values we share bring you strength and unity." The design on the front of the card features a metallic gold textile design and depicts an African-American family celebrating Kwanzaa as they light another candle in the Kinara, a special candelabrum used in the celebration. Hallmark also features a card line called Mahogany, specialized holiday cards for African Americans.

Both Senior J.D. Roberson and Junior Tonisha Pickens agree that the selling of Kwanzaa cards is a good idea.

"By advertising Kwanzaa, it gives more awareness to the general public about the holiday," Roberson said.

"Selling cards definitely makes Kwanzaa more accessible to the public," Pickens said. "Everyone deserves the right to shop for their own culture."