Catholic paper ends 'pray and publish' ads
CINCINNATI - The official newspaper of the Roman Catholic Archdiocese of Cincinnati is ending its long-standing practice of printing "thank you" ads to saints.
The March 5 edition of The Catholic Telegraph announced that starting April 1, it will no longer accept the ads because they appear to make promises that cannot be guaranteed. The weekly newspaper, in its 168th year, had accepted such ads for years.
"Our mission is to educate, to inform, to encourage dialogue and to evangelize," Editor Tricia Hempel said. "I looked at these ads and could not see that they fit in with our mission in any way, shape or form."
The so-called "pray and publish" ads typically give thanks to a particular saint for answering a prayer, duplicate the prayer and encourage people to use the same prayer - often with the inducement "never been known to fail."
The Telegraph published three of the ads in the March 5 edition. Each carried the stipulation that, after the prayer is said, it must be published for it to work.
Hempel said she decided that the ads resemble chain letters.
"There is so much exploitation out there. It's a sad fact," she said. "We want to distance ourselves from that sort of hucksterism as much as possible."
Hempel said Cincinnati Archbishop Daniel E. Pilarczyk, the newspaper's publisher, was not consulted about the issue. Reader complaints brought the issue to the attention of the newspaper's editorial and advertising staff.