The bell rings as students filter out of Athens High School. Most are laughing and jumping around after the excitement of a pep rally. Small snips of conversation float from congregated groups, talking about plans for the night and who will win the big game.

This is the material Maybelline is looking for to give its Web site a more personal appeal.

While anonymity and exploitation remain issues for Ohio University students who have the opportunity to get involved with Maybelline's contest, there also is concern for those young women who are not yet 18.

"It is fine with me, Emily is her own person," said Willy Alexy, the father of 16-year-old Emily Alexy, an Athens high school student. "I'm a live-and-let-live sort of person - what other people do is fine with me."

While liability for those under 18 would be a concern for a magazine, it is not a concern on the Web because the Internet is not regulated, said Patti Rankin, the general manager of Frognet. The only time age becomes an issue on the Web is when it concerns minors involved in pornography.

Even though age is not a limitation, some high school students are still leery about the contest.

"I think it is a cool idea but I don't know if I would do it," Emily Alexy said.

Among those who have not reached 18, opinions remained divided. Some were optimistic, while others thought the contest wasn't right for them.

"It sounds like a really good idea," said Rebecca Grubb, a 17-year-old senior at AHS. "I like to write and I want to be a photojournalist."

But some said they think the final outcome of the contest could be more of a burden on the girls than fun, because they will have to constantly write about their lives.

"This isn't really up my alley," said Brandy Janeson, a 17-year-old senior at AHS. "I don't think I could uproot my life like that, I'm more of a private person."

But some high school students are not concerned with the privacy issue.

"I don't think it matters; if something happens here, the whole school finds out about it, (so) why not the whole world," said Drue Docie, a 15-year-old AHS sophomore.