Surfers now can send e-mail videos to their friends
by Christopher Flood
THE POST
Tired of witnessing George W. Bush making a fool of
himself in public debates? Try sampling a moment of home video footage,
which features the presidential hopeful partying like a rock star while
attending a wedding.
Launched last month, the outrageous and eye-opening alltrue.com,
http://www.alltrue.com, leaves no doubt that truth is still stranger
than fiction. As one of the first Internet sites to allow users to watch,
collect, contribute and send the world's most wild, spontaneous, funny
and jaw-dropping real-life videos, alltrue.com is the place to check out
and capture life's most astonishing moments.
Alltrue.com is a cool and compelling entertainment platform that
taps directly into the vigorous and ever-burgeoning underground phenomenon
of trading short videos via e-mail.
You know these types: Your friend across campus who sends you a daily
greeting of a monkey scratching his butt, then passing out after smelling
his hand. Well now your friend has somewhere else to focus his talents.
By offering immense depth of content and cutting-edge technology
that allows users to do far more than simply watch tapes, the interactive
site will revolutionize this virtual grassroots TV network. Users cannot
only collect, combine and send their favorite short reality-videos, they
can contribute their handiwork as often as they desire.
Alltrue.com will even conduct "college content tours," where members
from the site's marketing staff and its production team will visit college
campuses nationwide to promote the Web site and obtain footage and user
submissions.
Alltrue.com was conceived by Tim Nye and John O. Morisano, founders
of Alltrue Networks, Inc., a division of Sunshine Amalgamedia, Inc.
"Reality-video, no doubt about it, is the most popular television
genre in the world today," said Morisano, Alltrue president and co-CEO.
Renowned as a new media pioneer, Nye's first venture into broadband
content was the music Web site SonicNet, http://www.sonicnet.com, which
he founded in 1994. Nye is the creative force behind the site that combines
professionally produced reality-based content with user interaction, enabling
a normally passive viewer to become an active critic and creator of streaming
media.
As the Alltrue team has conceived the site, it's the ultimate destination
for life's true and most inspiring, off-the-cut, "money shot" moments.
Culled from surveillance cameras, private investigators, professional
cameramen and just plain folks, Alltrue clips are all about what people
do when they don't realize they're not alone.
As the Web site puts it, rather precisely, Alltrue is a collection
of "pranks, scams, slams, fumbles, tumbles, aerial stunts, aquatic stunts,
Jell-O stunts, flaming creations, weird mutations, divine revelations,
true confessions, bizarre obsessions, spontaneous combustions, volcanic
eruptions and other extraordinary events you may have witnessed/instigated
in your life."
All clips are pre-screened by the Alltrue.com editorial staff. Clips
containing graphic sexual content, hate propaganda or gratuitous violence
against man or animal will be excluded. Everything else will be put up
on the site and users will ultimately determine the content that rises
to the top.
"If you're lucky, you've got a friend or two who somehow gets his
hands on these kinds of amazing short video clips and e-mails them to
you every now and then," Nye said. "With Alltrue.com you can get your
clip fix every day. Plus, our powerful and exclusive search tool helps
users find just exactly the kind of stuff they like so that they can edit
them together and create their own channels. Best of all, you can become
a virtual star by sending out all of this great stuff to your friends."
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